Although I have never been a fan of the Puma brand, I do think they made a great decision by making King Rih the creative director. Anything she touches, turns to gold, so why not let Rihanna take over? Puma has not been that popular over the years, but people are going to be all over their merchandise after this campaign is finished.
Puma is honestly not the most important subject in my life right now, but then again.... it is Rihanna. Jk. But here's my quick doodle interpretation a picture from Rihanna and Travis Scott's latest Puma photoshoot. Catch ya later.